Comment by ethbr1
2 days ago
To give credit where credit is due, the ~$25k Ford Maverick was a decent step towards "enough" vehicle for many people, while minimizing cost.
https://www.caranddriver.com/reviews/a64351746/2025-ford-mav...
And definitely went the other way from the industry.
Yeah, except dealers ruined it. I wanted to buy one but every single dealership had them at $10k over MSRP.
That's a supply:demand problem that will normalize in the long run though. Ford hedges their bets by not producing something risky at full-tilt; dealers maximize their profitability with an in demand model. (Especially since they're not making the absolute markup by selling full-loaded F150s at higher price points)
Ford’s pretty heavily discouraging that, and the supply/demand on the Maverick has pretty much equalized now. I put down a deposit for one recently under MSRP.
Too bad the "ecoboost" engines in them are total garbage.
The 2.0 doesn't have the problems that the 2.3 Ecoboost has. The '25 model has port injection added to deal with carbonization.