BART's Anime Mascots

2 days ago (bart.gov)

I do like the idea of mascots, but truthfully I think they are better done as non-human mascots and need to be simple. I think Japan got this right with Yura-chara[0]. There seems to be a strong preference for non-human characters and when there are human ones, they're still overly simplistic.

Seems like same rule about flags[1]: a child should be able to draw it from memory.

Only Barty seems to fit these conditions.

[0] https://en.wikipedia.org/wiki/Yuru-chara

[1] https://nava.org/good-flag-bad-flag

  • I always thought this “a child should be able to draw it” thing was an even better example of a vaguely contrarian factoid that sort of makes you sound smart if you don’t think about it too much, so it becomes endlessly repeated. Which is an interesting phenomenon in its own way.

    • Interesting point. Can anyone here draw a geometrically, not semantically, accurate Apple logo, without references? I can't, a reasonably convincing humanoid heads are much easier than that.

    • It's not a fact(oid) at all as it's not a statement about reality. it's a principle. You don't have to agree with it, but others might disagree about the quality of the flag you might produce avoiding it.

      4 replies →

  • Agreed. Nyango Star is another example of this sort of mascot done right. He's an apple, a cat, and a heavy metal drummer; what's not to love?

  • The first BART mascot has a little blue chibi goat next to the human girl, and I can't tell if the chibi is supposed to be an alternate form of the girl or a completely separate entity, but either way it seems like it could be a solid yura-chara.

  • > Seems like same rule about flags[1]: a child should be able to draw it from memory.

    Im a grown ass man and can't draw the US flag properly from memory, much less the many far more complicated flags out there.

    I don't think that definition is particularly useful.

  • They have non-human characters. The key mistake they made is that they put the human characters front and center. The human characters should appear in accompanying comics where they end up interacting with the animal mascots, not be the mascots themselves.

> The reincarnated bunny spirit of a legacy car who has seen it all.

Not how I picture a BART car that has "seen it all".

  • I'm pretty well travelled across Europe and North America, and a little bit of South America.

    I've never seen anything like the BART anywhere else - and I don't mean that in a positive way.

    It's late where I am, I'm about to go to bed, and now this image of a BART car that has "seen it all" is going to haunt me... I might eat a load of cheese to calm the dreams down...

  • not sure about “seen it all” but definitely “screamed it all”. I haven’t ridden Bart in a while but i remember the banshee screeches.

Ok but when’s the actual anime coming? They need new revenue streams. I’d love a romanticised anime about these characters working to save Bart or the Bay Area or some nonsense

This train has a lot more history than you think. Something, something about the NSA and mind-reading. You would not believe it.

The Anime Mascots are a good touch.

(I kind of unironically want every public service to have a cute mascot that could be turned into a plushie.)

Oh damn the heights on the mascots are very anti-stereotypical, 6'2" for the woman and 5'2" for the dude.

  • It's possible that some of the characters are written as trans-gender.

    It would be consistent with (at least my conception of) SF's public messaging.

This is really cute and friendly. I like it; very much in-character for the BART.

My own transit system has sort of developed two mascots. They are not as artful or clever as BART's, but they are designed with a utilitarian purpose: to demonstrate good vs. bad behavior while onboard.

https://www.valleymetro.org/blog/2019/10/quick-guide-light-r...

The characters are named "Right" and "Rong", both humanoids who are differentiated primarily by color and mood. Right, of course, does all the right things and abides by the rules, while Rong is a classic example of the scofflaw you wouldn't want sitting next to you.

Lol why do the info sheets include blood type?