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Comment by y42

2 months ago

Hardest thing for me to understand is: No one really like ads or the current situation with some exceptions. To understand that let's break down all stake holders here:

We have publishers who rely on the money stream to finance their online products. But they probably complain about how ads have overtaken their content. We have a couple of "wanna be publishers" that built a busines model around ads (who are the root cause of why ads fail in these times). They don't really complain about the current situation, but I'd say that's the minority here. We have advertisers who need ads to "advertise" (apparently). They also complain about "ad saturation".

We have a HUGE ecosystem, which promises to improve advertising, mostly it's just bullshit buzzword bingo to make a busines out of it. (good read on that is https://chiefmartec.com/2024/05/2024-marketing-technology-la...) They probably complain about what they built themselfs: a complex ecosystem that no one understands anymore.

And we have end users who most probably don't like ads. Most common users probably just ignore them, a couple of tech savvy users installed counter measures to avoid ads.

This is the status quo. And there are so many posts and opinions and rants about ads and online marketing. Still we suffer from them.

Why isn't it changing? I don't see even an aproach of someone who actually want's to change it. This is weird.