Comment by lmpdev

I’d argue this exists for public companies, but there are many smaller, private businesses where there’s no doctrine of maximising shareholder value

These companies often place a greater emphasis on reputation and legacy Very few and far between, Robert McNeel & Associates (American) is one that comes to mind (Rhino3D), as his the Dutch company Victron (power hardware)

The former especially is not known for maximising their margins, they don’t even offer a subscription-model to their customers

Victron is an interesting case, where they deliberately offer few products, and instead of releasing more, they heavily optimise and update their existing models over many years in everything from documentation to firmware and even new features. They’re a hardware company mostly so very little revenue is from subscriptions