Comment by kevinsync
3 days ago
I'm hesitant to reply because it sounds pejorative and snarky, and I will be downvoted, but... you are not the target market for this. End of story.
This design is very 2025 and the rules you're judging by have long-since been thrown out the window. Most brands run on Shopify now, marketing is via myriad social channels in ways that feel insane and unintuitive, aesthetics are all over the map.
What's old is new is old is different is the same is good is bad, and what is garish to you (strangely, honestly) isn't to most; you'll see if you hang out with some young people lol, promise.
P.S. I am not young, I'm figuring this out by watching from afar HAHAHA
Yeah, her customer is gen z or millennial women and queer men. It doesn't look like where I shop, but I'm not the target demo. A lot of the beauty and fragrance world looks like this these days, particularly as you go down towards gen z.
> Most brands run on Shopify now
That site does run on Shopify.