Comment by dismalaf

In the restaurant business, the keys are value and market fit.

There is a market for quality, but it's a niche. Several niches actually.

But you need to attract that customer. And the food needs to be interesting. And the drinks need to match. Because foodies care about quality but also want a certain experience.

Average Joe Blow who dines at McDonald's doesn't give a flying fuck about quality, that's true. Market quality to him and he'll probably think it tastes worse.

If you want to make quality food, everything else needs to match. And if you want to do it profitably, your business model needs to be very focused.

It can't just be the same as a chain restaurant but 20% more expensive...