Comment by altairprime

Instagram has to allow HDR for the same reason that Firefox spent the past twenty years displaying web colors like HN orange at maximum display gamut rather than at sRGB calibrated: because a brighter red than anyone else’s draws people in, and makes the competition seem lifeless by comparison, especially in a mixed-profiles environment. Eventually that is regarded as ‘garishly bright’, so to speak, and people push back against it. I assume Firefox is already fixing this to support the latest CSS color spec (which defines #rrggbb as sRGB and requires it to be presented as such unless stated otherwise in CSS), but I doubt Instagram is willing to literally dim their feed; instead, I would expect them to begin AI-HDR’ing SDR uploads in order that all videos are captivatingly, garishly, bright.