Comment by Lammy
1 month ago
> However, this article has a lot of "Pepsi Logo" vibes
So wildly successful that we're all still talking about it even though they don't even use that logo any more?
1 month ago
> However, this article has a lot of "Pepsi Logo" vibes
So wildly successful that we're all still talking about it even though they don't even use that logo any more?
I'm not sure we're talking about it because it was successful, I think we're talking about it because the design document for it was insane:
https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...
Which was a lot of work, to achieve the apt: https://www.utne.com/arts/new-pepsi-logo-is-a-joke/
Oh wow. To everyone who, like me, hadn't seen the document before: You might wanna sit down before this one.
PEPSI LOGO: four-dimensional vortex spinning infinite sugar into your brain, colors aligned with cosmic harmony, corporations bending space-time for brand immortality. RED AND BLUE: binary opposition, day-night duality, eternal beverage cycle feeding consciousness illusion. MARKETING TEAMS: trapped in cubic time distortion, scripting consumer reality inside spherical deception—only Pepsi knows the quadrants.
What is the point of branding but to be remembered? It worked!
lol no it did not https://www.voronoiapp.com/markets/Dr-Pepper-Ties-Pepsi-as-A...
4 replies →
Being infamous is not the same thing as being successful.