Comment by superb_dev
1 month ago
I'm not sure we're talking about it because it was successful, I think we're talking about it because the design document for it was insane:
https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...
1 month ago
I'm not sure we're talking about it because it was successful, I think we're talking about it because the design document for it was insane:
https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...
Which was a lot of work, to achieve the apt: https://www.utne.com/arts/new-pepsi-logo-is-a-joke/
Oh wow. To everyone who, like me, hadn't seen the document before: You might wanna sit down before this one.
PEPSI LOGO: four-dimensional vortex spinning infinite sugar into your brain, colors aligned with cosmic harmony, corporations bending space-time for brand immortality. RED AND BLUE: binary opposition, day-night duality, eternal beverage cycle feeding consciousness illusion. MARKETING TEAMS: trapped in cubic time distortion, scripting consumer reality inside spherical deception—only Pepsi knows the quadrants.
What is the point of branding but to be remembered? It worked!
lol no it did not https://www.voronoiapp.com/markets/Dr-Pepper-Ties-Pepsi-as-A...
I'm not talking about the company's effectiveness in selling sugar-water with the branding attached; I'm talking about the branding's effectiveness at being remembered. A person wants to criticize some unrelated UI design and the very first thing that comes to their mind is “lol this reminds me of The Gravitational Pull of Pepsi!!”. It will live forever.
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