Comment by zamadatix

Even if one takes it as being on that side of the fence, which I'm not sure I actually buy myself, I'm also still not convinced getting some a niche of folks aware of marketing and brand design documents to have such an association form would deserved to be called wildly successful. Usually you want a significant portion of the population to have a common association with a brand as large as Pepsi, not a small portion to have a rare association.