Comment by JackedLisp

We also should be targeting non-developers such as writers and researchers and students. I know some people who use Emacs to manage their Dungeons & Dragons games. Both as a dungeon master and as a player. Heck I use org to take notes while I am playing a complex video game.

We should espouse the wonders of Plain Text and how you'll never be locked into a proprietary file format. You can use it with Git for revision history and tracking changes. The power of Elisp enables non-developers.

We need to start a sort of grassroots marketing campaign to spread the word. In a nice way. i.e. don't bash the competition. Just show what Emacs can do in short highly focused videos. Emacs can speak for itself.