Comment by Frost1x

To some degree I think part of its “hey look here, we’re doing LLMs too we’re not just traditional search” positioning. They feel the pressure of competition and feel forced to throw whatever they have in the users face to drive awareness. Whether that’s the right approach or not, not so sure, but I suspect that’s a lot of it given that OpenAI is still the poster boy and many are switching to using things like ChatGPT entirely in place of traditional search engines.