Comment by makmanalp

In some contexts, dictionary encoding (which is what you're suggesting, approximately) can actually work great. For example common values or null values (which is a common type of common value). It's just less efficient to try to do it with /every/ block. You have to make it "worth it", which is a factor of the frequency of occurrence of the value. Shorter values give you a worse compression ratio on one hand, but on the other hand it's often likelier that you'll find it in the data so it makes up for it, to a point.

There are other similar lightweight encoding schemes like RLE and delta and frame of reference encoding which all are good for different data distributions.