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Comment by Jackson__

2 months ago

What is this blog spam doing here? This is has literally no new information compared to the official release page. It would make a lot more sense to change the link to https://deepmind.google/models/gemini-diffusion/ to discuss the topic.

Simon’s blog is high-signal, low-noise deep dives. The very opposite of blog spam

This content is from my link blog, and the page you linked to is the primary link in my own post.

I think I added value over the official landing page:

1. I included a video showing how fast it runs. They don't have a video on that page.

2. I compared it to Cerebras (which is even faster). They obviously aren't going to compare themselves with a competitor in their own marketing material!

3. These are updates since first publishing, but my post now highlights a couple of Hacker News comments that help explain how this actually works.

I wrote a bunch about how I try to add value when link blogging here: https://simonwillison.net/2024/Dec/22/link-blog/#trying-to-a...

Its the interpretation of an expert which to me is preferable to the marketing website. Just from the marketing website someone who isn't up to date can't tell what's new, what's good and what's just being fluffed up.

Counterpoint: big-tech LLM labs tend to make big claims in their announcement posts, not to mention the inconsistent and selective application of benchmarks.

But when Simon says, Whoa, this is impressive – then I listen.

Simon's blog explains things simply, without all that marketing/hype terminology. Compares performance with competitors. Love reading it

TBH I learnt more from Simon's post than I did actually being physically on site at I/O where it was barely covered at all.