Comment by neilv

Final sentence:

> Find the interesting people.

Note that this isn't advice for everyone. Go back to earlier in the piece:

> But in the middle, there's a group who wish they had ambitious plans, but don't. This speech is for you. I'm going to tell you how to get ambitious plans.

The "Find Your People" of the title is the more general advice, for a larger audience.

Your people might well be a quiet small town environment that's doing OK economically, has good school(s) for children, people are neighborly and supportive, not a lot of inequity and all that follows, etc.

You might not think of that as interesting, at least not in the abstract, but it might be your people.

For myself, who seems to be a natural startup person (maybe including a little bit of both Swartz and Altman), I've been thinking that I'm most likely to find a concentration of my people in a town with a good liberal arts college, intermixed with economically OK non-college people, and easily accessible to a major metro area -- without feeling cut off too much from activity and opportunity, and with having a regular infusion of a little freshness/change.

(I'm not convinced that Cambridge/Boston, San Francisco, or NYC can be that place, long-term, unless you have enough money to insulate yourself from the VHCOLA downsides. And then maybe you end up mostly only associating with people who also have enough money to be sufficiently insulated, which isn't the complete breakfast.)