Comment by hombre_fatal

Dang, you're fast. I almost immediately deleted the Walmart part because the analogy misses the detail that website operators are the ones choosing to use Cloudflare to protect their services.

And it's something you've missed to. Because yeah, captchas are annoying, but it's the result of web service operators trying to avoid the ever increasing amount of abusive traffic, and there's definitely collateral damage as abusive traffic looks more and more human (e.g. residential IP botnets being dirt cheap).