Comment by sanjayparekh
6 days ago
IMO - and again, remember this is experience from 20+ years ago although I still do a lot of this now - using these kinds of automated shotgun approaches is a mistake, especially early on and especially if you are selling something. We use an automated engine for our podcast agency (https://edgewise.media) but that is a different pitch when it's "come on my podcast and talk about yourself" versus "I want you to spend money for my widget".
What we did was more labor intensive and a function of these kinds of tools not existing (initial dot-com days). We would read the tech press, etc. and identify companies that might have a use for our tech. Then we would email the top person (guessing their email address usually - and most companies use a small number of variations for addresses) with a custom written, but short, tailored pitch to why they could use us and see if they wanted to talk. No pitch deck or attachments. Literally 2-3 sentences. Something that if even someone is going to quickly delete, something in those 2-3 sentences might catch their eye and make them reply instead of delete. We landed customers like Google (who we ended up later suing - that is a different tale), Doubleclick (who ended up being bought be Google), PayPal, Xbox, and a bunch of others through this method.
Happy to chat more. Startups are hard and all of us should help one another out to make the road a little less hard if possible. Keep at it - I know you'll get there. Hard work will get you there, shortcuts (usually) won't.
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