If it worked for AOL, why wouldn't someone continue today? (other than a lack of optical reading devicen in most compute). Maybe AOL would be better off today if they kept mailing and just added NFC and QR-code.
In 2011, AOL CEO Steve Case took to Quora to reveal just how successful all those free trials were. “At that time I believe the average subscriber life was about 25 months and revenue was about $350,” Case wrote. “So we spent about $35 to acquire subscribers.” Because that $35 had a gigantic return, AOL was happy to keep pumping money into free CDs.
Marketing manager Reggie Fairchild chimed in on the Quora thread to claim that in 1998, AOL used the world’s entire CD production capacity for several weeks.
I would guess most people over age 30 have at least one optical drive that can play a CD in their home today. Under 30, it gets rarer but any blu-ray player and many gaming consoles will still play that CD just fine.
The last time someone tried to sell me their album on the street I had to stop and think for a second... I didn't want it in the first place, but I could honestly tell him that I no longer had a way to play the CD. Ironically, years later, I now have a couple ways I could play it.
If it worked for AOL, why wouldn't someone continue today? (other than a lack of optical reading devicen in most compute). Maybe AOL would be better off today if they kept mailing and just added NFC and QR-code.
In 2011, AOL CEO Steve Case took to Quora to reveal just how successful all those free trials were. “At that time I believe the average subscriber life was about 25 months and revenue was about $350,” Case wrote. “So we spent about $35 to acquire subscribers.” Because that $35 had a gigantic return, AOL was happy to keep pumping money into free CDs.
Marketing manager Reggie Fairchild chimed in on the Quora thread to claim that in 1998, AOL used the world’s entire CD production capacity for several weeks.
https://www.vox.com/2015/5/12/8594049/aol-free-trial-cds
"Why wouldn't someone continue today (other than for the reason why they wouldn't continue today)?"
I would guess most people over age 30 have at least one optical drive that can play a CD in their home today. Under 30, it gets rarer but any blu-ray player and many gaming consoles will still play that CD just fine.
Often as part of an intimidation scam where the person that hands you the CD demands payment.
But yes, that does happen.
The last time someone tried to sell me their album on the street I had to stop and think for a second... I didn't want it in the first place, but I could honestly tell him that I no longer had a way to play the CD. Ironically, years later, I now have a couple ways I could play it.
hahah.. just reminded me of mr. robot..