Comment by aerostable_slug

I think the really interesting part will be the illusion of choice presented by these systems. You'll think you've got the reins, but really it's a choose-your-own-adventure book that's effectively constraining you to the experience They want you to have.

The only way out of this will be HN types who roll their own, and those will probably suck in comparison to the commercial systems filled with product placement and mindblowing amounts of information harvesting.