← Back to context

Comment by visarga

7 days ago

I guess LLM and AI are forbidden words in Apple language. They do their utmost to avoid these words.

They took the clever (in my opinion) decision to rebrand "AI" as "Apple Intelligence", presumably partly in order to avoid the infinite tired "it's not really AI" takes that have surrounded that acronym for decades.

  • It's about as cringe as that Chinese guy with the funny-shaped head, who said a few years ago that AI for him means "alibaba intelligence".

Because they don't own it, or the models they (don't) own aren't good enough for a standalone brand? Sure seems like it.