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Comment by bombcar

7 days ago

Because it's the only thing they have that even has a chance of being "the next big thing".

So they're gambling everything on it; Steve would have shitcanned it a year ago and fired everyone involved.

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bombcar

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monkeyelite  7 days ago

I think asserting that there is no consumer product to be had in the realm of AR/spatial computing is shortsighted.

And if so, then why not work on it? The research in AR has already improved the phones as well.

  • bombcar  6 days ago

    I don’t be grudge I’m trying. I do be grudge them, forcing every other workable component that they make to pretend that it’s a really good idea.

    Same thing Microsoft did with their tablet UI forced on all of their operating systems.

    • monkeyelite  5 days ago

      And I don’t think that’s happening. The keynote was not about how great this UI is for AR.