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Comment by bombcar

6 months ago

Because it's the only thing they have that even has a chance of being "the next big thing".

So they're gambling everything on it; Steve would have shitcanned it a year ago and fired everyone involved.

I think asserting that there is no consumer product to be had in the realm of AR/spatial computing is shortsighted.

And if so, then why not work on it? The research in AR has already improved the phones as well.