Pretty much, and it's a shame because AR has so much potential. Our company has started using a AR product in our quality control. It really doesn't take using it for long to realize the potential, being able to overlay a CAD model over the physical finished project is incredible and offers a lot of time savings. Unfortunately the most advanced AR device on the market is over 5 years old so you can really feel the software brush up against the hardware limitations.
Making VR a viable new entertainment channel promises selling a headset to 85% of the broad consumer market, then trying to own the content shops for it in perpetuity. It's the trillion-dollar new market that the investor class clamours for.
Making AR work is a much shallower lift -- you usually aren't dealing with the same issues of nausea, massive movement tracking and room management, and high performance immersivity. But you're going to only sell it as largely islandified turnkey systems-- each customer is going to buy a few hundred or thousand headsets and a bespoke software package for it.
Simpler than that: AI co-opted the hype machine and the buzzword gurus, and therefore the investor money.
Pretty much, and it's a shame because AR has so much potential. Our company has started using a AR product in our quality control. It really doesn't take using it for long to realize the potential, being able to overlay a CAD model over the physical finished project is incredible and offers a lot of time savings. Unfortunately the most advanced AR device on the market is over 5 years old so you can really feel the software brush up against the hardware limitations.
VR is the sizzle, AR is the steak.
Making VR a viable new entertainment channel promises selling a headset to 85% of the broad consumer market, then trying to own the content shops for it in perpetuity. It's the trillion-dollar new market that the investor class clamours for.
Making AR work is a much shallower lift -- you usually aren't dealing with the same issues of nausea, massive movement tracking and room management, and high performance immersivity. But you're going to only sell it as largely islandified turnkey systems-- each customer is going to buy a few hundred or thousand headsets and a bespoke software package for it.
Yeah, but working in those glasses for any length of time is a mindf*ck. It's disorienting.
wait for AI generated virtual worlds. On a blockchain.
I cant wait for the rug pull