Comment by ksec

>it is absolutely a very smart business decision to continue investing in them

I dont disagree. In fact I talked about services revenue in 2012 / 2013 before it was even a term on Appleinsider and other places. But the difference is that old Apple make a Great product and then make a business case out of it.

New Apple is we need to grow services so what should we do, and make some product out of it to fill the gap.

One is a Product focus another is a business revenue focus. Very different mind set. Although arguably both would have worked well if a Yard Stick of Quality was in place. Which is lacking in many areas in modern Apple.

>Which Tim Cook has absolutely excelled at.

That is somewhat true. Best operational manager and supply chain before anyone on the internet knew of it. But on taking risk it is going in all the wrong places. Apple had 200 Stores world wide before the 1.2 Billion iPhones and 2 Billions I Devices user. And they had 50 planned so arguably they had 250. Now they have ~500 Stores. The moment you have somehow who thinks Apple Store is a cost centre and not somewhere to quote SJ "Help your customers".

Apple TV+ having little to zero impact outside of US. And even in US home turf they are not doing great. But burning 5 to 10 billion every single year just to hide your services revenue profit margin.

I guess I could sum it up as Apple has more money than they know what to do with it. And Tim Cook is being stringent in places it shouldn't and spending on things that till now provide little value.