Comment by creaturemachine

You think the data brokers aren't aware of varying spending habits? You might be surprised to learn the number of people living day-to-day, cheque-to-cheque who don't have the ability to stock up on much of anything. These are the consumers who are "ripe for the picking" in marketer's eyes. Back in the late 90's this would have been much harder too, probably working with not much more than cash register receipts.