Comment by yoavm

The idea as I understand it (and I'm not expressing personal agreement with it) is that similar things can be done by non-Jews and they will not be newsworthy. For example, Assad murdered around 500k Syrians and yet Google searching for "Genocide Syria" yields 1/4 of the results "Genocide Israel" gives, even though the number of deaths in Gaza is 1/10. Similar story for "Famine Yemen" vs "Famine Gaza". Or the fact that the UN has condemned Israel more times than the rest of the world combined. No Jews No News means that bad things are happening everywhere all the time, but they have higher likelihood of reaching the news if the one to blame is Jewish. In other words it's not about how you phrase the story, it's about which stories are told more than others.