Comment by snowwrestler
3 days ago
Cloudflare does not actually want to reverse proxy and CDN the whole internet. Their business model is B2B; they make most of their revenue from a set of companies who buy at high price points and represent a tiny percentage of the total sites behind CF.
Scale is just a way to keep costs low. In addition to economies of scale, routing tons of traffic puts them in position to negotiate no-cost peering agreements with other bandwidth providers. Freemium scale is good marketing too.
So there is no strategic reason to avoid dependencies on Google or other clouds. If they can save costs that way, they will.
Well I mean most of the internet in terms of traffic, not in terms of the corpus of sites. I agree the long-tail of websites is probably not profitable for them.