Comment by Groxx

tbh I'm not quite sure if you're arguing in favor of switching to "it's" or against. I think against...?

Clearly "x is" is most consistent in that example, implying the possessive form is inconsistent.

Also clearly in a straightforward example

  John possesses -> John's
  The dog possesses -> Dog's
  It possesses -> It's
  Xe possesses -> Xe's

is equally as consistent as "x is", which is more consistent than "Its".

(yes I'm aware there's a proper noun vs pronoun change in there, but I'm not sure that's an argument for "special noun cases are good". they undeniably exist, but should we encourage them?)