Comment by brikym

I think that's true of most marketing. The bigger the lie the more shouting has to be done. Peter Thiel mentions that monopoly companies often have the most 'sales' in order to seem competitive. And conversely small competitive companies want to seem large and stable. A bag of lettuce won't have 'healthy' all over the packaging because that's self evident but a bottle or can sugary drink will have all sorts of claims about vitamins there is even a brand called Vitamin Water.

Honey Nut Cheerios Heart Healthy Breakfast Cereal. Vitamin Water. Green Hydrogen. Clean Diesel. Patriot Act.