Comment by tylervigen
2 days ago
This article’s title, subtitle, summary, and first two paragraphs all contain some version of the phrase “reshapes your brains internal networks in real time.” I thought I was going crazy after I read the same thing six times.
Title authors rarely pick "title, subtitle, summary", editors do.
It makes sense that the title and summary would restate the same thing - the main point of the article.
And what you considered as the first paragraph (in calling out "first two paragraphs") is in fact what's called a pull-out, an extract of the article that's also in the body (a part that sums something up, a quote, etc).
Sometimes the reason for such duplication is that those serve different purposes in different views (main post page vs listing vs RSS feed vs archive vs picture grid article list vs the mobile "responsive" layout, etc).
The problem here is that the layout is badly designed: the summary could be ommited, and the pull-out shouldn't appear on top of the article, with minimal distinction (just larger type and italics) but preferably in a box somewhere further down for those skimming the post.
Yeah, it is insane. They are also contain a little to no other information, so you kinda read the same thing six times, each time hoping to get some additional bits of information and each time getting nothing.
edit: BTW I still didn't find what does it mean for brain to "reconfigure". The whole article doesn't say it. What a shame.