Comment by prmoustache

There is a moment where people might be so engaged it might not be profitable anymore though.

Brands pay for ads because it generate sales. If people become vegetables that doomscroll all day, barely pausing to eat and have a dump, they will also stop purchasing stuff.

Or maybe people will be so addicted that social medias as a drug becomes a commercial product in its own riggt and tiktok can paywall it.