Comment by skinkestek

Sometimes, the goal isn’t actually to switch - it’s to have a credible threat of switching. That alone can bring Microsoft to the table with a whole new attitude toward pricing.

Munich pulled off a version of this around 2010: announce a bold move to Linux and open source, let Microsoft panic, enjoy the sudden price cuts, and quietly stay put.

Personally, I think cost is just one part of the equation. The real value is being in a position where you’re not locked in—and where Microsoft knows it. That leverage is worth more than any licensing discount.