Comment by Mawr

> I've never seen a company suffer financially because of inefficient code

Well, how many companies that went bankrupt because of inefficient code have you looked at? ;) It's hard to see what no longer exists. See Survivorship Bias [1].

Also fun: "More than 10 years ago, Amazon found that every 100ms of latency cost them 1% in sales. In 2006, Google found an extra .5 seconds in search page generation time dropped traffic by 20%. A broker could lose $4 million in revenues per millisecond if their electronic trading platform is 5 milliseconds behind the competition." [2]

[1]: https://en.wikipedia.org/wiki/Survivorship_bias

[2]: https://www.gigaspaces.com/blog/amazon-found-every-100ms-of-...