Comment by setsewerd
6 months ago
Re: HubSpot, not sure if you follow them closely but they've been making some big strides in recent years and imo are a lot more competitive for enterprise than they used to be. That, and they're not a dumpster fire of cobbled acquisitions like Salesforce has become.
At a previous job we were a HubSpot customer that eventually just ended up "upgrading" to Salesforce and having Salesforce really run our whole business.
We even spun off a startup that is essentially a platform on top of Salesforce for that entire industry.
It's competitive but their sales are just as aggressive and it was harder to justify not switching the more we wanted those kinds of features.