Comment by __MatrixMan__

More or less, yeah.

When it's all grown up though, I'd hope for more transparency into where the money is going. Suppose a journalist has risked life and limb to expose some important information and two news outlets publish stories about it. I don't want to pay the news outlets under the assumption that they'll then pay the journalist. Instead I want to decide which story to read based on whichever one triggers my client to compensate the journalist the most (because I care more about the investigative work than the writing, though other users might configure their clients differently).