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Comment by davkan

11 days ago

I would pay for YouTube premium in a heartbeat if they didn’t also include YouTube music, which I have zero interest in paying for.

The whole point of bundling is that you combine many things together because the marginal cost is zero. If you pay for YouTube premium, you are also paying for all of the videos on YouTube that don’t interest you. That’s irrelevant as long is there is enough content you want. The fact that the bundle includes a music app you don’t care to use is the same way, it doesn’t detract from the value proposition.

  • Well in my case the value is not there at their price which includes YouTube music as a separate service that must be maintained and I assume separate licensing as well. I’m not interested in paying for access to that side of the service. I have little doubt that the access to YouTube music adds to the sticker price of their bundle. They are not simply passing along bundled costs, they are also targeting what they think consumers are willing to pay. I think they’ve miscalculated in this case.

    • I normally would subscribe to Apple Music, but I switched to Youtube Premium because I get Youtube Music with the added benefit of no ads on regular Youtube. It seems like their bundling trick worked on me as they expected.

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