Comment by _aavaa_

We already have subscriptions services for physical books and audiobooks.

They’re called libraries.

You don’t own the books when you check them out, and you wouldn’t own a digital copy when you check it out from audible.

As for market pressure, you don’t have to ban them. Require that if they want to rent digital copies out they must also allow for purchasing of them at a price that the average person would find resonable.