Comment by archievillain

And that's good.

People don't generally lie for no reason. Companies are interested in obscuring their licensing practices because they believe it might hurt them to be more transparent.

That might not be true. It might turn out that the user base doesn't see the difference between "Rent" and "Buy". But it's the user base's decision to make, not the companies.

So, even if this kind of law has no other effect other than "we use more accurate and truthful language", then it's still a net positive.