Comment by wat10000

I think we can, with only a small loss in accuracy, reduce this to "franchises have similar problems."

There are many good sequels, occasionally good trilogies, and it's really rare to stay good after that point.

I blame budgets and consolidation. A major movie costs a vast amount of money to make. If you're a studio executive, are you going to spend a vast amount of money on an unknown that might be good and might be a disaster? Or on a known quantity that's virtually guaranteed to make money? Nobody's coming up with a story idea in a certain universe and making a movie from it. The decision starts with making a movie set in a certain universe, and then a story idea is figured out from there. With the huge consolidation we've seen, studios have a big catalog of franchises to pick from. They're never in a position where they have to say, well, the one big property we own is tapped out for now, we need to come up with something original. Now, if Star Wars is stale, Disney can pick from one of their fifty other franchises for a while.

This sounds like "old man yells at cloud" and I'm sure it is to an extent. But there's a real change here. Look at the top grossing films recently and from the more distant past. In 2024, the top 10 were all sequels or franchise products. Now go look at, say, 1984. I count two among the top ten. And of those two, one is a sequel and one is the third in a franchise; in 2024, the second top grossing movie is literally the thirty-fourth entry in its franchise.