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Comment by kjellsbells

5 days ago

It's simultaneously too much and too little. If the reader is genuinely a tech layperson, eg, someone who grew up on iPad and nothing else, then "open source" and "Linux" are just confusing filler words and a better statement would be

"Zorin OS is built from the same software that powers the New York Stock Exchange and computers on the International Space Station.

Thanks to its advanced security features, Zorin OS is resistant to PC viruses and malware."

The root is that the writers are pushing Linux, and writing through that lens, instead of internalizing the ur-problem that the readers have of "needing to get off Windows" (for whatever reason) and writing content that addresses that.

And I say this as a fan of Zorin.

I think the market they're targeting here makes no sense whatsoever. What cross section of people are both:

1. A tech layperson, and ...

2. In the market for downloading an OS?

Normal people buy computers and use OS that is installed on them.

It would probably make more sense to be targeting OEMs or something.

  • Commented this above, but I've had freinds and family ask about alternatives to windows lately because of privacy concerns or just being unhappy with it. I've been sending them the link to the ZorinOS page, and it's been popular with them. It convinced my dad to try Zorin on a new laptop they were buying, and he's been happy with it.

    • I would think if somebody could figure out how to install an OS just being given a link to that page, they're probably savvy enough that they could figure out how to use something like Ubuntu. But really, in your case, the marketing copy on their site isn't really doing much, your family got there because of the word-of-mouth reference.

      If somebody is navigating to a website for an OS, they already have some sort of clue that a new OS would be solving their problem, which indicates that they do have some level of understanding beyond what most people would. Really the average computer user today doesn't know that an OS is a separable part of their computer... most people think of computers as "Mac computers", or "Windows computers".

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