The people I've seen who have talked about their engagement numbers--as measured by something like "how many visitors do we get to a story based on a Bluesky/Facebook/ex-Twitter/etc. link", so independent of the social media's self-reported metrics--have all reported that Twitter is generally among the poorest-performing social media sites. Especially if you're looking at it from a perspective of "how much engagement do we get on social media [likes, quotes, replies, etc.] per conversion to visiting the site," where it strongly looks like Twitter is massively inflating its reported engagement.
I don't know how true that was of Twitter pre-Musk takeover, especially as many of the most direct comparisons didn't exist back then, so I can't say if Musk's takeover specifically made it less effective or not.
Anecdotal, but everone that I've heard do those comparisons have done Bluesky vs X, and every time they've noticed better engagement ratio and higher quality engagement on Bluesky.
Revenue and monthly active users are still lower than in 2022, and decreasing. And thats based on estimates, because twitter doesn’t report those numbers.
Revenue is meaningless for a company that has never been close to covering the cost of building it.
Monthly active users, fair, but it also depends on the type of users that remain. My take still is that the users X cares about are politicians, journalists and the general elite. They are still on X. It doesn't matter that some random tech worker switched to Bluesky or Mastodon, those were never profitable anyway, complained a lot and used third party apps.
Having those users doesn't matter if the people they are trying to communicate with leave - as eventually they will too. Every single person I know who used Twitter (which was already the least popular of the main social networks in my region) has deleted their account. Politicians and journalists shouting into a void isn't sustainable.
Does anyone outside X actually know the current monthly active users and revenue figures? They stopped releasing them publicly when Musk took over. It's all guesswork at this point as far as I can tell.
it's worth less than half of what he paid for it, lost 30 million users and went from being the default microblog to facing real competition in daily active users from ~~bluesky~~threads (https://techcrunch.com/2025/07/07/threads-is-nearing-xs-dail...). Building what X is today from nothing would be an incredible accomplishment but building what X is today out of what Twitter was in 2022 is still a pretty miserable failure.
> it's worth less than half of what he paid for it
But it was always worth less that half of the purchase price. The Twitter board completely ripped of Musk. Remember that he tried to back out of the deal, arguing that he had been lied to in regards to the number of bots and actual users.
The Twitter board ripped him off? When he was the one who brought in the initial offer? He tried to back out of the deal once people told him how foolish he is.
Did he argue in that case that it was worth less than half the purchase price? I do recall he argued it was a material misrepresentation by twitter, but that the terms of the contract ran against him there. I do not recall it having been valued to that extent. It did seem like a facially bullshit excuse at the time. I'm curious as to why you're credulously repeating it now, after it's already been disposed of.
That link errors ("Failed to fetch" banner on the page) for me. Perhaps hugged to death, but I would be interested in the DAUs/MAUs if they're available.
The people I've seen who have talked about their engagement numbers--as measured by something like "how many visitors do we get to a story based on a Bluesky/Facebook/ex-Twitter/etc. link", so independent of the social media's self-reported metrics--have all reported that Twitter is generally among the poorest-performing social media sites. Especially if you're looking at it from a perspective of "how much engagement do we get on social media [likes, quotes, replies, etc.] per conversion to visiting the site," where it strongly looks like Twitter is massively inflating its reported engagement.
I don't know how true that was of Twitter pre-Musk takeover, especially as many of the most direct comparisons didn't exist back then, so I can't say if Musk's takeover specifically made it less effective or not.
Twitter explicitly down ranks off-site links to prevent this kind of "conversion".
At least it allows links; Instagram doesn't without paying.
> The people I've seen who have talked about their engagement numbers
Now do bluesky. X is doing fine. Turns out network effects are real.
Anecdotal, but everone that I've heard do those comparisons have done Bluesky vs X, and every time they've noticed better engagement ratio and higher quality engagement on Bluesky.
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I've seen people report they get better engagement on Mastodon and Blue Sky than they ever did with Twitter, based on percentages.
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Revenue and monthly active users are still lower than in 2022, and decreasing. And thats based on estimates, because twitter doesn’t report those numbers.
Revenue is meaningless for a company that has never been close to covering the cost of building it.
Monthly active users, fair, but it also depends on the type of users that remain. My take still is that the users X cares about are politicians, journalists and the general elite. They are still on X. It doesn't matter that some random tech worker switched to Bluesky or Mastodon, those were never profitable anyway, complained a lot and used third party apps.
> for a company that has never been close to covering the cost of building it
Twitter was profitable in 2018 and 2019
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Having those users doesn't matter if the people they are trying to communicate with leave - as eventually they will too. Every single person I know who used Twitter (which was already the least popular of the main social networks in my region) has deleted their account. Politicians and journalists shouting into a void isn't sustainable.
The site is incredibly broken. It returns API errors randomly and shows profile tweets out of order. It's on Pintrest levels of broken.
I believe showing tweets out of order on profiles is a feature to show the most engaging content to unlogged in users.
It's annoying as hell
Does anyone outside X actually know the current monthly active users and revenue figures? They stopped releasing them publicly when Musk took over. It's all guesswork at this point as far as I can tell.
it's worth less than half of what he paid for it, lost 30 million users and went from being the default microblog to facing real competition in daily active users from ~~bluesky~~threads (https://techcrunch.com/2025/07/07/threads-is-nearing-xs-dail...). Building what X is today from nothing would be an incredible accomplishment but building what X is today out of what Twitter was in 2022 is still a pretty miserable failure.
Not to mention that now Grok is just openly white supremacist, calling itself MechaHitler and is flat out accusing Jewish people of wanting to kill white babies (https://www.nbcnews.com/tech/internet/elon-musk-grok-antisem...)
> it's worth less than half of what he paid for it
But it was always worth less that half of the purchase price. The Twitter board completely ripped of Musk. Remember that he tried to back out of the deal, arguing that he had been lied to in regards to the number of bots and actual users.
The Twitter board ripped him off? When he was the one who brought in the initial offer? He tried to back out of the deal once people told him how foolish he is.
> Remember that he tried to back out of the deal, arguing that he had been lied to in regards to the number of bots and actual users.
True but since he never provided any hard numbers, especially after totally owning the thing, makes this point moot.
> The Twitter board completely ripped of Musk.
He ripped himself off because he couldn’t keep his big trap shut.
Did he argue in that case that it was worth less than half the purchase price? I do recall he argued it was a material misrepresentation by twitter, but that the terms of the contract ran against him there. I do not recall it having been valued to that extent. It did seem like a facially bullshit excuse at the time. I'm curious as to why you're credulously repeating it now, after it's already been disposed of.
This argument has been made, at length, in court. It was found wanting.
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You'll remember that first he waived the right to make his offer contingent on that fact, then he tried to back his offer out because of that fact.
They ripped him off? He made an unsolicited offer, signed, sealed and delivered.
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https://bsky.jazco.dev/stats
You can judge for yourself whether bluesky is a competitive threat.
That link errors ("Failed to fetch" banner on the page) for me. Perhaps hugged to death, but I would be interested in the DAUs/MAUs if they're available.
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but thats due to musk poising the platform not due to cutting people.