Comment by Barrin92

It's an observation that precedes likes and modern influencers, as Baudrillard noticed in his 1989 book America:

"The skateboarder with his Walkman, the intellectual working on his wordprocessor, the Bronx breakdancer whirling frantically in the Roxy, the jogger and the body-builder: everywhere, whether in regard to the body or the mental faculties, you find the same blank solitude, the same narcissistic refraction. This omnipresent cult of the body is extraordinary. [...] This ‘into’ is the key to everything. The point is not to be nor even to have a body, but to be into your own body. Into your sexuality, into your own desire. Into your own functions, as if they were energy differentials or video screens. The hedonism of the ‘into’ [...]"

The replacement of a genuine social life with a kind of machine like, solitary optimization, the point of American Psycho basically, is very much real, common among ordinary people. This is every "second brain" note taking fanatic who never actually does anything but collect notes.

"What people are contemplating on their word-processor screens is the operation of their own brains. It is not entrails that we try to interpret these days, nor even hearts or facial expressions; it is, quite simply, the brain. We want to expose to view its billions of connections and watch itoperating like a video-game. All this cerebral, electronic snobbery is hugely affected - far from being the sign of a superior knowledge of humanity, it is merely the mark of a simplified theory, since the human being is here reduced to the terminal excrescence of his or her spinal chord."