Comment by carschno

> I mean, you probably didn't mean that

Correct, I think you've read too much into it. Grassroots marketing is not a pejorative term, either. Its strategy is to trigger positive reviews about your product, ideally by independent, credible community members, indeed.

That implies that those community members have motivations other than being paid. Ideologies and shared beliefs can be some of them. Being happy about the product is a prerequisite, whatever that means for the individual user.