Comment by paul7986

I can ask Orbitz with one question without going to Orbitz to say create me a full itinerary with the best prices for my Iceland trip?

That's advantage of LLMs you dont have to go to the websites and soon you can just talk to your LLM like chatGPT or an advanced Siri to do this and boom it does all the research and shows you the top deals for you to purchase with a click (after you reviewed the prefered one and or talk to the LLM who makes the updates/edits you need before u do one click purchase).

If I was Orbitz I would be begging to work with Open AI / chatGPT (use Orbitz API) before Open AI does it themselves. Website visitation is and going to be dropping precipitiously along with the field of web design and development. That's my own field but it's so clear to me as technological evolutions that get adopted are the ones that reduce steps and make things easier to more magical.