Comment by hermitcrab

>And was being run by people who did not want to "harm the brand"

We've seen this time and again. Organizations would rather throw people under the bus than damage the organizations reputation/brand. For example, the Church of England has tried to cover up numerous sexual abuse scandals. This is a recent and particularly nasty case:

https://www.bbc.co.uk/news/articles/cje0y3gqw1po

The irony is that the coverups generally don't work for long, and the reputational damage is all the worse for the coverup.