Comment by nickfromseattle

I built a Facebook group / community of my target market.

0. Created Facebook Group

1. Optimized my FB profile as a landing page for this community

2. Join all of the other similar groups

3. Send friend reqs to prominent members in other groups

4. Post statuses on personal profile / in FB group creating value for this audience

5. Funnel / invite people into the FB group

Launched 2 products, both failed, but the community came through for me.

#1: Got to $14k MRR in 8 months

#2: Sold ~30 annual subscriptions with a PPT pre-launch