Comment by ouked
12 days ago
slightly off topic: I wonder if in an equivalent interview, Craig Federighi would need the same hint in the title "Interview with Apple's OS Leader Craig Federighi ", or whether his name is considered well known enough: "Interview with Craig Federighi". I wonder when its considered "safe" for a personality to stop being referred to as their job title (Founder of FaceBook, CEO of Microsoft, CEO of Spotify, CEO of ___?), and instead using their name (Zuckerberg, Nadella, ___?, Karp)...
I personally don't know many executive's names outside of the CEO -- including at FAANG. So in your example, I wouldn't know who is being interviewed until I read the subheading.
It's a fuzzy science based on the author's estimation of how known a name is within their intended readership.
Nicely put.
From a brief look (https://www.techradar.com/uk/search?searchTerm=Craig+Federig...), it looks like Tech Radar expects more of their readers to know who Craig is - going from "Apple exec Craig Federighi" to just "Craig Federighi".
I couldn't find another article with Sameer Samat.
I wonder if a media outlets' intended or real audience could be inferred from indicators like this.
A google search shows that it depends on the outlet doing the interview: https://www.google.com/search?q=Craig%20Federighi%20intervie... Mac centric sites just do "An interview with Craig Federighi" or something like that but Wall Street Journal did "Apple's Software Chief Craig Federighi on Apple Intelligence"
This is a good observation, thanks for sharing. Interestingly, The Verge uses the title "Here’s Joanna Stern’s full interview with Craig and Joz." for a video WSJ called "Apple Execs on What Went Wrong with Siri, iOS 26 and More" (https://www.theverge.com/news/686948/heres-joanna-sterns-ful...)
I've never heard of Craig Federighi.
I don't work anywhere near Apple-related coding though, so that's hardly surprising.