Comment by Gormo

The answer is "A". Perhaps some people are avoiding saying this too explicitly because it might sound a bit elitist, but I'll put how I see it as frankly as possible for the sake of clarity.

Gemini is not trying to solve a technical problem with the web. Is trying to solve a cultural problem that arises from the web having become a mass medium, in which every site's focus gradually erodes under pressure to optimize to the lowest common denominator.

Creating a new protocol from the ground up, and requiring users to install a distinct client to access it, isn't just about keeping the software aligned with the project's goals, it's about creating a sufficient threshold of thought and effort for participation that limits the audience to people who are making a deliberate decision to participate. It's about avoiding Eternal September, not about creating a parallel mass-market competitor to the web.

It's not about blocking the annoying ads, popups, and trackers, just to access sites where the content itself is full of spam, scams, political arguments, LLM slop, and other assorted nonsense, and instead creating an ecosystem that's "air-gapped" away from all that stuff, filled with thoughtful content produced deliberately by individuals. It's about collecting needles together away from the hay.