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Comment by mtmail

9 months ago

When asking people if they'd buy a yellow Sony Walkman people said yes. Shortly after given the choice to take one home the same people picked black. https://medium.com/@diogomarta/the-yellow-walkman-paradox-th...

Well, that's a lesson on asking the right question. You like the new yellow one, but you like the black one even more. Nobody asked about black.

  • It's simpler than that. People often don't know what they want until they're actually presented with the buying decision. Economists call this stated vs revealed preferences and it's a well documented and understood phenomena.

    • No, I don't really accept that in the discussion about phones re: size and keyboard.

      People do ask the wrong questions.

      Yes, I would buy the phone with the keyboard, but the keyboard is not the single most important feature. After the Desire Z there simply was nothing comparable. If it was 400 instead of 300 I would have said no, if it was from a brand I hate because they mess up the default Android install I might have said no. If it was 1:1 like some other phone except the battery being atrocious I might have said no.

      The problem is that they are changing 10 variables at a time, including size, cost, software, camera, battery, whatever.

  • They don't like the black one more. The yellow one caught their attention, but when it comes to the actual buying-decision, they find that drawing attention is not a feature they want.

    But the existence of the yellow one helped sell the black one.

    That's a typical issue for car sales by the way.

A bunny walks into a bakery. There he asks the baker if he has any carrot cake.

The bakers says: ‘No, I don’t sell carrot cake.’

So the bunny leaves, but returns the next day. He once again asks if the baker has any carrot cake.

Once more the baker answers: ‘No, I don’t sell carrot cake.’

Once the bunny left, the baker started making a carrot cake thinking the bunny would return the next day for the cake. And so the bunny did, and he asks: ‘Do you have carrot cake?’

To which the bakers answers: ‘Yes, today I DO sell carrot cake.’

So the Bunny says: ‘YUCK, isn't it disgusting, why do people sell these things?!’