Comment by rickdeckard

It cost more but didn't create more sales. It's like creating a car with an additional wheelbase.

What should be much more annoying is this: There is roughly half of the entire Smartphone ecosystem systematically isolated from free market-forces by a single brand, with the other half isolated by an OS. So even if a company would come along with a compelling compact phone, if it cannot instantly replace everything Apple offers, that company can only address HALF of its potential market, and ONLY if it's based on Android then.